The communications revolution
has been thwarted |
Just a few short months ago, it seemed that
humanity stood on the edge of a communications revolution. New
technology promised to topple barriers of space and time. We were
on the verge of inventing new ways for the world to work and play
together. We were giddy with possibility. Now a grim face replaces
yesterday's optimism. Prospects of new connectedness recede as capital
markets tighten, existing telephone companies back off on capital
expenditures, established communications equipment suppliers falter,
and ambitious new telecom companies fail.
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But not by technology
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Despite the darkened outlook, new communications
capabilities are within reach that will make the current Internet
look like tin cans and string. The technical know-how exists. Radically
simplified technologies can blast bits a million times faster than
the current network at a millionth of the cost. These are sitting
in laboratories undeveloped, in warehouses undeployed,
and in the field underutilized.
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Or even by greedy telcos
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It's not even that the communications revolution
has been derailed by inept or self-aggrandizing behavior by incumbent
telephone companies and their government regulators. Something
more fundamental is at work. The situation has been shaped by a
paradox inherent in the very nature of the new technology:
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The
best network is the hardest one
to make money running.1
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A paradox has stopped
us.
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This is the Paradox of the Best Network.
It lies beneath the sudden stoppage of infrastructure innovation
and growth in 2001. It provokes incumbent companies to mass lawyers
and lobbyists to thwart the development of a competitive communications
market. It causes investment capitalists to drive their stakes
into firmer economic ground far away from telecommunications.
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The best network has
the fewest added features and functions
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The paradox arises from the meaning of “best.”
If "best" meant, "generate the most cash for the
network owner," there would be no paradox. But if we accepted
this meaning of best, we'd have to be content with the tightly-controlled,
relatively thin stream of bits that the telephone companies currently
grant us. Communications networks have a more important job than
generating return on investment — their value comes from their connectivity
and from the services they enable. Therefore, the best network
delivers bits in the largest volumes at the fastest speeds. In
addition, the best network is the most open to new communications
services; it closes off the fewest futures and elicits the most
innovation.
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The best network just
moves bits
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Designing a network that is intelligently
tuned (optimized) for a particular type of data or service — such
as TV or financial transactions — inevitably makes that network
less open. As software engineers say, "Today's optimization
is tomorrow's bottleneck." Thus, the best network is a “stupid”
network that does nothing but move bits.2
Only then is the network truly open to any and all services that
want to use it, no matter how innovative or how unexpected. In the
best network, the services live at the edges of the network and
use the network to transport bits; they do not rely on any special
characteristics of the network itself.
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But a stupid bit-moving
network is a commodity
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The Paradox of the Best Network comes about
because as a network gets stupider, connectivity becomes a commodity.
Those who own and operate the network have less to charge for. After
all, they’re just moving bits. The high-value services, the ones
that command premium prices, reside at the edge of the best network.
Because the best network is simple, it is low-cost to operate.
In a competitive market, this means it is low priced. Low price
also lowers barriers to innovation at the edges of the best network.
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The telcos like smart
networks
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The telephone companies are impaled on the
horns of this dilemma. Historically, their high-margin services
have been built into the middle of their network, which has been
optimized for a single application — voice. Their business is based
on this special-purpose network. They know that implementing the
new commodity network threatens the very basis of their business.
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The Internet succeeds
because it’s stupid
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In contrast, the Internet is not optimized
for any specific application. Its strength is its generality.
It’s designed simply to move bits across all kinds of wired and
wireless infrastructures. As a result of this simplicity, the Internet
has proven to be the most scalable, most robust communications infrastructure
humans have ever built. It has proven itself effective at encouraging
innovation: of all the winning networked applications of the last
decade — email, web browsing, instant messaging, chat, music sharing,
streaming audio, ecommerce, etc. — every one appeared on the Internet.
Not one was invented by a telephone company. And not one needed
any special mechanism within the network itself
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The Internet’s success
threatens the telcos
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This fact frightens the telephone companies.
It should. The Internet's bits-are-bits simplicity even threatens
to turn their cash cow — voice telephony — into something anyone
can do just by installing simple software onto an everyday PC. Hook
a PC to a high-bandwidth, always-on connection and anyone can make
high-quality Internet phone calls without telephone company involvement.
Further, innovations like document sharing, collaborative whiteboarding,
and add-on video conferencing, which are difficult on the old telephone
network, are relatively easy additions to an Internet telephony
program. Because the Internet is a commodity network, Internet
telephony is cheaper. Because it’s a stupid network, innovation
is easier. Further, the value is added at the edge of the network,
outside of telephone company purview.
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But the Paradox is the
real threat
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But, the real threat to the incumbent telephone
companies isn’t the Internet. It’s the Paradox of the Best Network.
The paradox means that companies that run the old, closed, special-purpose
telephone network have an unfit business model for running the new
network. No amount of technological upgrading will fix this. To
survive, the incumbents must become different businesses. But there’s
no guarantee that they'll be the best companies to run the best
network.
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Cable and DSL aren’t
the answer
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Established communications companies have
tried to distract our attention with DSL and cable modems, as if
these would complete the new network. But these are crippled compromises
at best, touted precisely because they are not disruptive. They
milk already-depreciated assets without overturning established
business models. And that is precisely why the current communications
companies are pushing them so hard.
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Bandwidth could be plentiful
and cheap
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There are alternatives. Incumbent communications
company clout has forestalled delivery of a variety of radically
simplified, extremely affordable technologies — from software-defined
radios arrayed in self-organizing architectures to Ethernet-over-fiber-optics
— that are storming the gates of the telephone companies' existing
network. These promise every home more bandwidth than a medium sized
town uses for all of its conventional telephony — for about the
price of a monthly bus pass. These will be developed and deployed
wherever established companies hold less sway.
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Bandwidth threatens content
providers, too
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Telephone companies are not the only institutions
goaded by new network technology. We can see from the reaction
to today's Internet that the Paradox of the Best Network is not
kind to the recording industry, to book publishers, or to any other
group that makes its living by controlling access to content. These
groups have already called in the lawyers and lobbyists to protect
their current business models. Nor will the new network be popular
with any institution — economic, political or religious — that seeks
to shield itself from conflicting cultures and ideas.
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This is about politics,
not just business
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In fact, the best network embodies explicit
political ideals — it would be disingenuous to pretend it didn't.
The best technological network is also the most open political network.
The best network is not only simple, low-cost, robust and innovation-friendly,
it is also best at promoting a free, democratic, pluralistic, participatory
society; a society in which people with new business ideas are free
to fail and free to succeed in the marketplace.
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It’s about our destiny
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More than the fate of telephone companies
is at stake. We must not allow the short-sighted self-interest of
the incumbent telecommunications industry to thwart the connectedness
that will enlarge us as social creatures. Our destiny as a species
has always been to be connected. The new network — open, fast and
out of control — will change what is most important about us lonely
humans: the way we join together with others to become more than
we are alone.
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So, how do we do it?
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But the best network is the hardest to make
money running. So who builds it? Who runs it? Who fixes it when
it breaks? And who develops the next generations of faster, simpler
infrastructure?
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Let the government do
it?
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Arguably, building the best network is a
Public Good. It will boost the economy, open global markets, and
make us better informed citizens, customers and business people.
So, perhaps we should let the government do it. Perhaps we should
insist that the government do it.
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Big government is bad
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But governments tend to make mistakes. Big
governments tend to make big, costly, persistent mistakes. We do
not want government to lock us into particular technologies or certain
ways of doing things, no matter if they seem to be the most promising
technologies and methods today.
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A purely open market
approach won’t work either
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A purely governmental solution, therefore,
is too risky. But so is a pure reliance on the invisible hand of
the market. Left to itself, the market would favor larger network
owners both because they benefit from economies of scale (the more
connections you provide, the lower each connection costs) and because
they have financial resources to withstand the low operating margins
of a commoditized market. Even starting from a mythical "level
playing field," larger network owners would acquire smaller
ones. And once again, large carriers would become monopoly-like,
with little incentive to hook up less-populous and poorer areas.
More important, these regenerated monopolies would be as loathe
to open their network or to invest in new technology as the current
crop of telephone company incumbents. The Paradox of the Best
Network is not resolved by the free market; indeed it is a consequence
of it.
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Here are some ideas
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So, we are stuck between the Scylla of big
government and the Charybdis of free market
dynamics. We need to find wise ways to proceed. If we don’t, telephone
company lobbyists will write the next chapters of the communications
story.
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We propose that:
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Set a goal
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The U.S. government should set a national
goal: every citizen will have high bandwidth, open access to the
Internet within five years, beginning with schools and public
buildings, then businesses, other private enterprises and homes.
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Separate wire and services
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Just as the Internet separates transport
from service, the incumbent telephone companies should be separated
into transport companies and service companies. The transport
companies would be have government incentives (e.g., assured return
on investment), to make fiber, pole attachment, and right of way
available to all service providers. The service companies, in
contrast, would be completely deregulated and freed to compete
with other service providers in the newly revitalized marketplace
at the edge of the network.
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In addition, since we do not yet know what
kinds of initiatives will succeed in bringing high speed connectivity
to our homes and businesses, a variety of experimental initiatives
should be encouraged. One such proposal, end-user financing, springs
from the fact that because high-speed Internet connectivity costs
just a few thousand dollars per home, home owners should be able
to buy their own connectivity. Another proposal would make special
homeowner loans available for this purpose. Still another, condominium
ownership of fiber, would permit private groups to install, own
and operate their own connectivity.
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Get out of the way
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In addition, municipalities, utilities,
and other non-traditional entities should be encouraged to provide
high-speed connectivity. Some states have laws that prohibit such
entities from owning or operating communications networks; these
should be swept off the books.
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Help the municipalities
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Some municipalities and rural areas may
need additional help providing connectivity where economic conditions
are less favorable or low population density means higher per
capita infrastructure costs. The Rural Electrification Act of
1936 provides one demonstrably successful model for this.
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Keep the IP stupid
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Even without high speed connectivity, the
Internet Protocol has been a powerful source of innovation. As
the Internet has assumed economic importance there have been calls
to alter the Internet Protocol, e.g., to increase security or
strengthen copyright protection. In virtually every case, such
concerns can be satisfied at the edge of the network or by adding
more bandwidth to the network. The Internet Protocol itself must
remain simple, stupid and best.
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Restore the role of copyright
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These steps to keep the infrastructure
open will be in vain if vested interests use other means (legal
and technological) to expand restrictions to content and reduce
free flow of ideas in the public domain. The laws governing copyright
should be brought back to their original purpose to ensure the
free flow of information that is critical to the functioning of
a free, open society.
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Connect.
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Steps like this must be taken if only to
save the incumbent network from meeting the fate foretold by the
Paradox of the Best Network. Our destiny is one short mile from
us. We need only connect.
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